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Sunday, September 27, 2026

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@Fierce__beast

Fierce_beast on X

Another issue with $ROL is that now that it is becoming easier to set up a business and website and market on the web, if i was a pest technician I'd think about how to go solo so that I don't need to give up all my margin to someone else just because they are setting up all the lead gen infrastructure. Not surprised to see pretty bad non-compete terms with $ROL imposes on their technicians. Already seems to be another advantage that is facing pressure.
@Fierce__beast 1 click

Fierce_beast on X

It was not looking good even in 2024 there was a lot of evidence for structural pressure on web traffic viewership and thus the value of led gen website providers, which primarily provided content and information. Never expected $ROL, a provider of pest control to become an AI loser But with Muse being able to negotiate prices and price transparency issues now becoming much more efficient a lot of business models could shrink pretty significantly that relied on lazy consumers. I remember in NYC i was once had to call pest control and negotiated with maybe 5 providers, the prices were absurd and it was such a waste of time. Deploying a muse agent to do this dirty work would have been so helpful

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THC · long

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Value Investors Club

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Atrium Research - Equity Research 12 clicks

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