NYSE
ROL
12 stories
$19B Market cap · 2026-11-06
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Rollins, Inc. $ROL is not cheap enough for me here as a true deep value (I pick up shit and find corn) investor, but a $50 million open market purchase by the Rollin's family is a massive vote of confidence here. Wonder if they are related to Henry Rollins?
For those of us looking at termite/pest control companies $ROL (Orkins) scheduling was a breeze. The guy was friendly and not pushy at all. Gave a great inspection and a good quote. $RTO (Terminix) told me I had an appointment today Guy doesn’t know he was scheduled for today. Texted me about 4:26pm and was passive aggressive with the text Apparently call center will just book appointments and sales/inspection guys won’t even know they had something scheduled. Not fun to deal with. But I scheduled him to come next week for thoroughness of the research process,
Full disclosure my frustration with these dispersion short trades intra ai squeezing has likely emotionally walked me into aggressively shorting a bunch of them today and yesterday after following for weeks in bewilderment. $DOCU $V $APPN $GDDY $PCTY $PAYC $KSS $ROL puts and shares on all. Won't stay forever just for reality to comeback, seems like the goal/twst setup from a few weeks ago
We listened to the $ROL call or just trading semis versus everything else because they Tok down guidance a second straight quarter and the implied growth in Q4 could go negative on residential. Big feline but stock is still expensive for what is an ongoing challenge to lead gen from LLMs but the other factor they didn't refer to is the PE competition. Seems like an opportunity to scale back in short somewhere closer to $25 seems correct incredibly odd to see it up after that call
Rollins, North America’s largest pest-control provider, gets 75–80% of revenue from recurring contracts but has fallen about 45% year to…
Verisure’s 6.38 million monitored-alarm subscribers generate 90% recurring revenue, while its disclosed acquisition costs and 6%-8% churn…
Rollins’ recurring pest-control base requires ongoing spending to replace departing customers, a concern tied to its nearly 50%…
Rollins’ shares have fallen more than 50% from their peak, resetting valuation as route density, reliable service and pricing support…
Another issue with $ROL is that now that it is becoming easier to set up a business and website and market on the web, if i was a pest technician I'd think about how to go solo so that I don't need to give up all my margin to someone else just because they are setting up all the lead gen infrastructure. Not surprised to see pretty bad non-compete terms with $ROL imposes on their technicians. Already seems to be another advantage that is facing pressure.
It was not looking good even in 2024 there was a lot of evidence for structural pressure on web traffic viewership and thus the value of led gen website providers, which primarily provided content and information. Never expected $ROL, a provider of pest control to become an AI loser But with Muse being able to negotiate prices and price transparency issues now becoming much more efficient a lot of business models could shrink pretty significantly that relied on lazy consumers. I remember in NYC i was once had to call pest control and negotiated with maybe 5 providers, the prices were absurd and it was such a waste of time. Deploying a muse agent to do this dirty work would have been so helpful
$ROL ugly quarter, hate when the call is the following day (same with $MEDP) but as much as Ive beat it up on valuation over the past few years it finally starts to enter the interesting zone under $35. demographic trends to TX and the SE favor increased pest control over time, recurring service, start pushing 15-18x in the low 30s Research considerations - would be curious to see how increased PE movement into the space in different markets continues to impact density and lead generation and pricing as well as m&a opportunities before pulling the trigger here. Not a luxury but an essential service in my neck of the woods.
Rollins ($ROL) pairs automatically renewing pest-control contracts with route density and family-business acquisitions, producing 24…
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