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Sunday, September 13, 2026

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In the case of $GOOG, Adwords, which in my view is the greatest business model ever created is now being replaced by something quite different and considerably worse. In the case of $META, there's a long list. I don't share your view of the caliber of that business even while I recognize the considerable ad share gains they continue to get. The toxicity of the platform matters greatly if you're thinking of this business in any kind of longer term context.
@ActAccordingly

PAA Research on X

I've been short $META for a while as I mentioned in previous posts. I'm fully aware that $META has been benefitting in continued shift of ad dollars away from $GOOG (I'm also short $GOOG) as we transition away from the SEO/SEM world to AEO/GEO. However, nothing can mess up a good fundamental story like poor capital allocation and Zuck and co. have demonstrated time and time again that they're willing to pull defeat from the jaws of victory. This latest effort to go and compete with Kalshi, polymarket, and even the traditional broker/dealers to get into betting markets is just another example. Betting markets doesn't represent the existential risk to the biz like AI does, why even consider getting into this now? Based on chatter about their upcoming AI model updates, it seems CAPEX at $META is poised to go way up, yet again. Will the street like that? I guess if their latest model is Mythos quality or better, maybe it will be tolerated. Maybe, but probably not. What is it about Zuck that he feels the need to be all things to all people? Does he not understand the strengths of his own business or is he worried about the duration of those strengths? Maybe it's just ultimate hubris. Either way, at some point soon he probably pulls the reigns back as the market continues to penalize $META for the absurdities of their capital incineration.

Investor Letters

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Lululemon: The 15-Minute Thesis

Lululemon’s North American sales, margins and legging demand are falling as Alo and Vuori gain share, leaving its brand moat and depressed…

LULU $11B
Hated Moats 2 clicks

The Five Deals That Made Apollo

Apollo Global Management’s five defining deals, from Executive Life to Intel, built a $1 trillion asset manager spanning insurance and…

APO $73B
Net Interest 1 click

In Conversation: NVIDIA

NVIDIA sees inference, agentic workloads and robotics broadening AI compute demand beyond hyperscalers, while high-speed memory shortages…

NVDA $5.4T
Aurelion Research 1 click
UHS · long

Universal Health Svcs INC

Universal Health Services is a profitable hospital operator whose $146 share price over-discounts an earnings-collapse scenario.

UHS $11B
Value Investors Club 5 clicks

TSOH Weekly Roundup (09/11/2026)

TSOH weekly roundup covers Meta’s child-safety settlement, Markel’s leadership transition, Peloton’s gym strategy and an upcoming Alarm.com…

META $2TMKL $21B
TSOH Investment Research 2 clicks

First Impression of Muse

Meta’s Muse personal agent connects multiple Gmail accounts, automates recurring tasks and offers free usage capped at 100 million weekly…

META $2T
MBI Deep Dives 4 clicks

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