Bullpen.News From Edwin Dorsey
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Tuesday, September 8, 2026

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In the case of $GOOG, Adwords, which in my view is the greatest business model ever created is now being replaced by something quite different and considerably worse. In the case of $META, there's a long list. I don't share your view of the caliber of that business even while I recognize the considerable ad share gains they continue to get. The toxicity of the platform matters greatly if you're thinking of this business in any kind of longer term context.
@ActAccordingly

PAA Research on X

I've been short $META for a while as I mentioned in previous posts. I'm fully aware that $META has been benefitting in continued shift of ad dollars away from $GOOG (I'm also short $GOOG) as we transition away from the SEO/SEM world to AEO/GEO. However, nothing can mess up a good fundamental story like poor capital allocation and Zuck and co. have demonstrated time and time again that they're willing to pull defeat from the jaws of victory. This latest effort to go and compete with Kalshi, polymarket, and even the traditional broker/dealers to get into betting markets is just another example. Betting markets doesn't represent the existential risk to the biz like AI does, why even consider getting into this now? Based on chatter about their upcoming AI model updates, it seems CAPEX at $META is poised to go way up, yet again. Will the street like that? I guess if their latest model is Mythos quality or better, maybe it will be tolerated. Maybe, but probably not. What is it about Zuck that he feels the need to be all things to all people? Does he not understand the strengths of his own business or is he worried about the duration of those strengths? Maybe it's just ultimate hubris. Either way, at some point soon he probably pulls the reigns back as the market continues to penalize $META for the absurdities of their capital incineration.

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UBER 2026-09-07

A quick update on Deep Dives

MBI Deep Dives will update prior company analyses through year-end, beginning with Uber, while deferring new work on Micron and S&P Global.

UBER $142B
MBI Deep Dives 5 clicks

Celsius: The Pepsi Put

Celsius holds 20% of the U.S. energy-drink market and 40% of sugar-free sales, but its $1.65 billion Alani acquisition complicates…

CELH $7.2BPEP $179B
TSOH Investment Research 8 clicks

AppLovin Deep Dive: Not A No Brainer

AppLovin is down 48% YTD after its first guidance miss, with revenue 1% below expectations and EPS 2.5% short, reviving fears of an adtech…

APP $104B
Capitalist Letters 6 clicks

Amazon’s AI Economics

Amazon combines AWS AI infrastructure, model-company stakes and retail automation, with AWS targeting $1 trillion in annual revenue over…

AMZN $2.7T
Modern Value Investing 7 clicks
MGRC · long

Mcgrath Rentcorp

McGrath RentCorp's conservatively financed hard assets, pricing growth and a struggling competitor, WSC, underpin the long thesis.

MGRC $2.8B
Value Investors Club 2 clicks

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