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Wednesday, October 21, 2026

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@kevin__mak

Kevin Mak on X

$SPHR Update on my old friend Sphere. The recent sell off seems to be directly related to some sell-side rerating of the stock based on "soft data". I find that kind of interesting because the data has been soft for many months (see daily ticket sales chart below), and among investors that I talk to, this isn't a "surprise". (Realistically that's why the stock traded down from $170 to $130). So this "surprise, the data is weak, stock rerates down 25%" is interesting to me, but also reminds me: it's always extremely hard to figure out what the market has or hasn't "priced in". The issue with the "soft data" is that my (and many) original projections was that WoZ would trough at around 1.4-1.6m/day of sales in 2027. By the summer we observed levels of ~1.2m so that likely wasn't going to happen. Towards the end of the year, the data has inflected upwards, we're down YoY (expected, given less hype than the launch a year ago). Some of this is likely due to LV weakness in general, but I think that's a relatively small fraction of the story. Personally, I find this data interesting because A) I think it's largely meaningless to value the company B) I think the market overreacts to it I think the Sphere business is humming along extremely nicely. The concert business is consistently improving (higher numbers, better acts, more utilization). The ads and bookings businesses are healthy/growing, there are 2 (and probably more unannounced) additional Spheres working through production. What WOZ did was prove that a "hit film" could generate enormous interest/revenues/visitors to the Sphere. Whether it "levels off" at $1m/day, or $1.2m/day or $1.4m/day, doesn't matter that much because the longer term model is to consistently launch NEW films launch and generate $1.5-$2.5m/day. And they have somewhere between 2-3 new films coming out next year, and probably another 2-3 films in 2028. AI is cutting their speed (and cost) of making films dramatically. Overall I'm a buyer at these $100-$120 price levels (We're long via some short Nov $120P's that are currently in the money). Given recent price action, it's hard to say how the market reacts to the November earnings release, but I think the earnings picture has stabilized from here and the stock is setup for good fundamental catalysts driving earnings growth in 2027.

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