Trevor Scott on X
New $LULU CEO is from $NKE too https://t.co/zf4Rwl1rH3
NYSE
NKE
46 stories
$56B Market cap · 2026-10-28
New $LULU CEO is from $NKE too https://t.co/zf4Rwl1rH3
$NKE is on track for its worst year since Michael Jordan's 1993 retirement. Ugly is an understatement https://t.co/Ydy9dPU1jY
TSOH Weekly Roundup covers Walmart’s soft U.S. comps and rapid delivery, Qiaodan’s challenge to Nike in China, and Suno’s AI-generated…
I forget who tweeted this about a year ago, but they used $NKE as a great example of a low-volatility, blue-chip stock that was risky. They deserve credit. Low volatility and blue chip do not mean low risk. https://t.co/RhNJPBUlJM
Nike's stock $NKE is down almost an additional 10% since I wrote this in June and what is even more remarkable is that On Holding $ONON is down 31% over the last year. The company went public on September 15, 2021 at $24 per share and closed its first day of trading at $35. All the wins On Running had against Nike, didn't matter because the starting valuation the market afforded the company towards the tail end of the COVID-19 bull market was too high. I have a pair of On shoes and had almost forgotten how remarkably comfortable they are until I switched to an older pair of Asics for a day. Ever since my Skechers shares were acquired by the PE firm 3G Capital last year, I have been thinking about investing in a potential turnaround at Nike or betting on $ONON's growth but thankfully decided against either option. Decker's $DECK with its HOKA and UGG brands hasn't been too hot either, down 14% over the last year. The correct move would have been $CROX or Asics in the Japanese market. But that is hindsight bias. Looking forward, two insiders, including the Co-CEO of $ONON appear to be bullish about the company's future prospects and purchased $2 million worth of stock each according to a Form 4 filed yesterday. The same insiders including the other Co-CEO also purchased shares in May at higher prices. Insiders are often early and that could certainly be the case here but these purchases are making me take a fresh look at $ONON again.
Per @HedgeyeHC $PFE has been asleep at the switch. Was this really the best pedigree to go after for $NKE? The existing talent (Regional CFOs) that were passed over for the CFO role are gonna be pissed...While they're at it, gotta replace IR. It's part of the problem. https://t.co/FIPFTrZrd9
$NKE fires CFO -- can I get an Amen??? Dude's forecast accuracy was simply horrible. New CFO from $PFE. Does not change that Nike is about to go into the biggest investment cycle in its history. It will likely pay off -- but not for 3-5 years. Until then it will continue to ceede share. Still Short NKE.
Heidi O’Neill is literally the WORST choice to be the new $LULU CEO. She’s going to turn this company into an even hotter mess than it already is. So much talent out there and they picked the person that did nothing but fail at $NKE. The Board messed up big time here. I know me being loud on this ensures that I’ll be blocked from all access. I don’t care. This is laughable.
Nike is excluded from Bearhold’s universe because cultural relevance and consumer taste drive demand, leaving its revenue model less…
First Strike Research’s ML and social-sentiment system correctly called 14 of 16 Nike Q3 Kalshi contracts, reporting 208¢ net P&L.
First Strike prices Nike’s Q3 “Express Lane” mention at 20-25¢ versus Kalshi’s 66¢, citing the retired Mark Parker-era supply-chain program…
Hey $KSS...Thanks for showing up today. You 'beat the quarter'. Golf clap. Comp missed. GM missed. Made the FCF number by cutting SG&A and Capex. Basically burning the office furniture. Extended payables -- vendors working with you to stay alive -- until the don't. $NKE will be the first to pull. Then you file...
Phil Knight, John D. Rockefeller and North Korean defectors anchor three recommended biographies of ambition, capitalism and survival.
Monster print out of $NKE -- spot on with our estimate and nearly double the Street. Revenue and Gross Profit both ahead. The company is clearly filling the channel by returning to wholesale. Now it needs to EARN that space back with better product. Punchline is that people are underestimating the recovery EPS power, and this print proved that, in part. Stock is 'expensive', I get it. But will look cheaper over $100 as earnings and cash flow recover.
This is what we said on $NKE earlier this year... 4. How Donahoe still has a job is a mystery. All the company has to do is say what we think is reality – that on (or BEFORE) April 2025 when Donahoe is required to step down (when he turns 65), that the company will bring back Mark Parker, Eric Sprunk or Elliott Hill to be CEO or interim CEO while the company reaccelerates the business model. Donahoe is a #fail, and his era of rule needs to come to an end – fast. As CEO of Nike, the man is incompetent. Yes, I (McGough) know that this statement will get me uninvited to the analyst meeting this fall. But I don't care. It needs to be said out loud.
And in other news, John Donahoe got paid $29MILLION for all that value he created last year as CEO of $NKE.
Seriously considering getting a Swoosh tattoo on my forehead (ok, maybe on my calf like PHK) -- with a $75 after it -- after today's shellacking -- to remember forever (and to remind me when this stock is at $150). $NKE
$NKE SHOULD be getting tagged. So should $ONON and $DECK as Nike Futures are up so materially in the specialty running channel. But what the market is getting WRONG is taking $FL lower. FL is Nike's meal ticket to reaccelerating top line. It's a massive long here. It's a 2-3-bagger from here.
Donohoe talking about the WNBA. That's kind of what he is, the WNBA of CEOs. $NKE
How the Nike $NKE board does not fire Donahoe is a complete mystery to me. The guy's gone in April 2025 anyway when his contract is up. But end it already. Bring back Mark Parker, Eric Sprunk, or Elliott Hill. Shit, bring back ALL of them! Any of those guys will make this a $120 stock on a simple press release.
$NKE beat, but company 'revising' FY25 guide. And giving no detail on that until the call at 5pm. People are pinging me assuming a $3 EPS number. Just making stuff up. I'll go on record in saying that NKE will end up earnings better than where the consensus started in the first place. NKE internal forecast accuracy is horrendous.
I have yet to come in contact with anyone who says anything other than '$NKE is gonna puke the quarter and guide down." The volatility after this Nike print skews to the upside. The 12-month risk reward is money with this stock under $100.
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