Pernas Research on X
I come across a class of company every now and then that I think of as a Schrödinger company. It’s a business where the market opportunity is partly endogenous to execution. In most businesses, you can reasonably separate the opportunity from the operator: you know there’s an attractive market, and execution determines how much of it the company captures. With a Schrödinger company, the two are entangled. Only exceptional execution may prove that an attractive business opportunity exists. If it fails, you may never know whether the opportunity was flawed or the execution simply wasn’t good enough. Two examples come to mind: $sfix and $tdup. In both cases there could definitely be something there but you have to prove it. And it’s very difficult to prove it.
