Calvin Blissett on X
$RENT Unique business model Being investigated for fraud 98% of customers rent a brand never owned, this is valuable marketing to the brands Lot of consumer data for past 18 years New CEO (Sept 14) focusing on core competencies Near 100% retention of brands since 2009 Acquisition target? The concise thesis RENT has spent years proving that women will rent clothes and almost as long proving that customer enthusiasm doesn't automatically produce shareholder cash. The turnaround is now more credible than it has been historically: revenue is growing rapidly, Q2 gross margins expanded 600+ bps, add-ons are booming, inventory sourcing is becoming less capital-intensive, debt was materially restructured, management is eliminating side projects, and AI-driven discovery is producing measurable engagement improvements. Rent The Runway, Inc RENT has never yet produced positive full-year owner earnings on this conservative cash definition. Rent The Runway, Inc So the thesis isn't “this is already a great business.” It is much narrower: If RENT can retain the revenue and customer improvements created by last year's inventory rebuild while reducing annual inventory investment toward ~$54m, shifting more merchandise onto brand-funded/revenue-share structures, and maintaining pricing/add-on gains, the company may finally cross from Adjusted-EBITDA profitability into genuine owner earnings.
