SG on X
I like Andre Agassi. Thought his bio was great. But if I could, I would bet against his company $AASP Agassi Sports Entertainment Corp., "a sports, media, and technology platform focused on the global racket sports ecosystem and built around the iconic brands of Andre Agassi and Stefanie Graf." Sadly, none of my brokers will allow me to do so. AASP's main push seems to be its "Let's Play" pickleball facility, just formed but with huge ambitions. According to the Oct. 1 press release it will "aggressively pursue growth across four primary pillars: (1) International Master License Agreements, (2) Hotels and Resorts, (3) Domestic Clubs and Facilities, and (4) the Company’s planned Let’s Play Membership, a global community which will be designed with the goal of connecting players to Let’s Play and partner clubs around the world." That's so out of touch. Agassi was an iconic brand in 2000, but sure not in 2026. Graf was a great player but never a brand. And pickleball, though fun, has peaked. The flagship franchisor of pickleball facilities, The Picklr, just filed for bankruptcy. Agassi recently invested $1M in convertible debt into AASP. Ludicrously insufficient. That wouldn't even cover a single The Picklr facility, according to its franchise disclosure documents. AASP is sure to need a lot more if it gets off the ground. I expect it to incinerate cash and dilute shareholders to kingdom come.
